Is Dr. Martens Woke?

45/100 — Woke

US

drmartens.com

Score Summary

ESG reporting: 10 (annual sustainability reports and a science-based net-zero-by-2040 target). DEI programs: 10 (named DE&I strategy with senior-leadership ethnicity and gender targets, including a goal to raise non-binary colleagues from 2% to 4%). Pride: 25 (Pride retail window campaign and stated support for advancing LGBTQIA+ rights, including US support packages for trans people). No verified HRC CEI 100, Dem-heavy OpenSecrets org giving, or CEO Action signatory.

Frequently Asked Questions

Is Dr. Martens woke?

Based on our research, Dr. Martens has a woke score of 45/100, rated Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is the Dr. Martens woke score?

Dr. Martens has a woke score of 45 out of 100, categorized as Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Dr. Martens?

BuyWokeFree rates Dr. Martens across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. The Dr. Martens overall woke score is 45/100.

Recent News

Evidence & Sources

About

British boot brand (AirWair), sold worldwide as Docs. Publishes annual sustainability reports, runs a named diversity, equity and inclusion strategy, and has used Pride retail windows.