Is CrossFit Woke?

0/100 — Not Woke

US

crossfit.com

Score Summary

ESG 0: no formal corporate ESG/sustainability reporting program identified for scoring. DEI 0: no standing corporate DEI bureaucracy scored; 2025 Games rules require competition by sex assigned at birth, reversing prior transgender-inclusion policy. Pride 0: no current corporate Pride product/parade sponsorship scored. CEI 0: no verified perfect HRC CEI. PAC left 0: no clear Dem-heavy org PAC profile. CEO Action 0: not a signatory on available lists. Historical founder controversies cut against activist branding rather than toward it.

Frequently Asked Questions

Is CrossFit woke?

Based on our research, CrossFit has a woke score of 0/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is CrossFit's woke score?

CrossFit has a woke score of 0 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate CrossFit?

BuyWokeFree rates CrossFit across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. CrossFit's overall woke score is 0/100.

About

CrossFit is a global fitness brand and affiliate gym network known for high-intensity functional workouts and the CrossFit Games. Consumers buy memberships, affiliate workouts, and branded gear through local boxes and CrossFit.com.