Is Converse Woke?
25/100 — Mildly Woke
US
Score Summary
Pride products: 25. Converse's own site still sells a 2026 Custom Chuck Taylor All Star Lift Platform Pride By You, with pride-flag patches and 'STILL PROUD TO BE' copy. ESG reporting, a named DEI function, a verified HRC CEI 100, left-leaning PAC giving, and CEO Action are not awarded on Converse filings. Parent Nike is already scored 75 and kept a 2026 HRC CEI 100; that parent score is not copied here. The September 2026 Karina ad pull is a creative controversy, not a scoring dimension.
Frequently Asked Questions
Is Converse woke?
Based on our research, Converse has a woke score of 25/100, rated Mildly Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Converse's woke score?
Converse has a woke score of 25 out of 100, categorized as Mildly Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Converse?
BuyWokeFree rates Converse across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Converse's overall woke score is 25/100.
Recent News
- No, not all companies are abandoning diversity, equity and inclusion. Here’s why. - Retail DiveRetail Dive — September 23, 2024
Evidence & Sources
About
Nike-owned sneaker brand behind Chuck Taylor. Shoppers still buy a 2026 Pride By You custom collection on converse.com. Scored on Converse's own receipts, not folded into parent Nike (already 75).