Is Cash App Woke?

Score Summary

Publishes annual CSR/Business Sustainability Reports (2020-2025) at Block level. Cash App itself lists dedicated DEI staff, mandated unconscious-bias training, a diversity manifesto, diversity-based ERGs and diversity recruitment; Block publishes annual Workforce Diversity Reports. LGBTQ+: 'Financial Pride' partnership with It Gets Better (2025) plus a Cash App Pride employee community. Block Inc. earned a verified 100 on HRC's 2025 Corporate Equality Index but did not submit the 2026 CEI survey (unverified 55). OpenSecrets: Block employee giving ran 96% Democratic in 2024, top recipient Kamala Harris ($153,559). No CEO Action for Diversity pledge found.

Frequently Asked Questions

Is Cash App woke?

Based on our research, Cash App has a woke score of 80/100, rated Extremely Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Cash App's woke score?

Cash App has a woke score of 80 out of 100, categorized as Extremely Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Cash App?

BuyWokeFree rates Cash App across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Cash App's overall woke score is 80/100.

Evidence & Sources

• ESG Report
• DEI Policy
• Pride Sponsorship
• CEI Score
• Open Secrets

About

Consumer payments app from Block, Inc. (formerly Square) for sending, spending, saving and investing money, with the customizable Cash App Card debit product. Block's flagship consumer fintech, headquartered San Francisco with major operations in Atlanta.