Is Breath Of Life Handmade Woke?
2/100 — Not Woke
US
Score Summary
The site listed for Breath of Life Handmade now operates as Daughter Heartmade, a one-person East Texas paper goods shop run by Farrel DeBaltzo, currently a temporary pop-up during a website rebuild. Orders are placed by direct email and paid via Venmo. It has no ESG report, DEI program, HRC rating, or PAC, and we found no federal contributions or lobbying filings — the expected result at this scale rather than a stance taken.
Full Review
What They Do
Heads up before anything else: the site listed for Breath of Life Handmade now resolves to a temporary shop operating under a different name — Daughter Heartmade — run by Farrel DeBaltzo, whose name appears on the copyright line. The store is explicitly a stopgap. In the owner's own words: "As I prepare to re-launch our updated website, I have chosen to utilize this space as a temporary Online Pop-Up Shop for those wishing to make purchases during our rebuild."
The current product line is small and paper-based: a 2026 wall calendar, stone paper journals, die cut stickers, and greeting card packs. Ordering is about as un-corporate as it gets — you browse the categories and email the owner directly to place an order. Payment is by Venmo, preferred, with CashApp, PayPal, or cash on local hand-off also accepted. Shipping is free over $65, and shipping charges are added for any purchase outside the Lindale and Tyler area, which places the operation in East Texas. The sign-off reads: "Thanks for sticking by us every step of this adventure."
Founding date, staff count, and any broader product catalog are not stated on the current site. The business appears to be one person, mid-rebuild.
Why There's No Political Footprint Here
There is no ESG report, no DEI program, no HRC rating, and no PAC. Nobody made a decision about that. A one-person paper goods shop taking orders by email has none of the apparatus that generates corporate political conduct — no investor relations department writing sustainability disclosures, no compliance officer administering diversity programs, no government affairs budget. There is a Venmo handle and a stack of calendars.
What We Checked
We reviewed the public site and searched for federal political contributions, lobbying filings, and corporate advocacy. We found none, which is the expected result at this size.
The Bottom Line
An order here goes straight to one person in East Texas who will read the email herself. We make no claim about the owner's personal politics — we don't know them, and it isn't our business. What we can tell you is that your money isn't funding anything.
Frequently Asked Questions
Is Breath Of Life Handmade woke?
Based on our research, Breath Of Life Handmade has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Breath Of Life Handmade's woke score?
Breath Of Life Handmade has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Breath Of Life Handmade?
BuyWokeFree rates Breath Of Life Handmade across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Breath Of Life Handmade's overall woke score is 2/100.
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About
Breath of Life Handmade is a retail brand that offers heartfelt verbal and visual art, inspired by a journey with Cystic Fibrosis and the gift of life. Their creations reflect a deep connection to faith and a passion for sharing meaningful expressions with others.