Is Bob Kerby'S Longhorn Studio Woke?

2/100 — Not Woke

US

experiencethewest.com

Score Summary

A Kearney, Nebraska promotional products distributor operating as Bullish Marketing & Bob Kerby's Longhorn Studio, and the exclusive dealer for cowboy artist Bob Kerby's work and the Range Riders Calendar. No ESG reporting, DEI program, HRC rating, or corporate PAC exists at this scale, and we found no federal contributions, lobbying filings, or political advocacy tied to the business. Scored as politically neutral because there is nothing there to score.

Full Review

What They Do

The business now trades as Bullish Marketing & Bob Kerby's Longhorn Studio, Inc., based in Kearney, Nebraska. It operates as a promotional products distributor — SAGE number 265369 — with a catalog spanning corporate apparel and outerwear, headwear, bags and backpacks, drinkware, trophies, plaques, medals and awards, golf items, team spirit and outdoor gear, writing instruments and office goods, and calendars. They run company stores for business clients, accept customer art uploads, and maintain a retail storefront.

The Longhorn Studio side is the western art business. The company is the exclusive dealer for Bob Kerby's artwork and for the Range Riders Calendar. Kerby is a cowboy artist who works exclusively in oils; by his own account he left his Colorado home at seventeen to become a cowboy, and the artistic spark caught while drawing in bunkhouses on ranches in northern New Mexico. He painted from firsthand knowledge of horses, cattle and the country he worked in, and his work is held in collections from New York to Australia.

A note on our own records: our stored description had this listed only as a western art and apparel retailer. In practice the operating business today is a Kearney-based promotional products distributor that also carries the Kerby collection, and we have corrected the entry accordingly.

Why There's No Political Footprint Here

There is no ESG report here, no DEI program, no HRC Corporate Equality Index rating, and no corporate PAC. That is not a stand anyone took. A regional promotional products distributor does not have an investor relations department, a compliance officer, or a government affairs budget. It has a catalog, an embroidery vendor, and a print deadline.

What We Checked

We reviewed the public website and searched public records and news coverage for federal campaign contributions, lobbying registrations, and corporate political advocacy tied to the business. We found none, which is the expected result at this size.

The Bottom Line

Money spent here goes to a long-running family of businesses in Kearney, Nebraska and to the artist whose work they represent, not to a corporate political apparatus. We make no claim about the owners' personal politics. We don't know them, and it isn't our business. What we can tell you is that your order isn't funding anything.

Frequently Asked Questions

Is Bob Kerby'S Longhorn Studio woke?

Based on our research, Bob Kerby'S Longhorn Studio has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Bob Kerby'S Longhorn Studio's woke score?

Bob Kerby'S Longhorn Studio has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Bob Kerby'S Longhorn Studio?

BuyWokeFree rates Bob Kerby'S Longhorn Studio across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Bob Kerby'S Longhorn Studio's overall woke score is 2/100.

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About

Bob Kerby's Longhorn Studio operates today as Bullish Marketing & Bob Kerby's Longhorn Studio, Inc. of Kearney, NE, a promotional products distributor offering apparel, drinkware, bags, awards and calendars. It is the exclusive dealer for cowboy artist Bob Kerby's western artwork and the Range Riders Calendar.