Is Black & White Market Woke?

2/100 — Not Woke

US

black-and-white-market.com

Gift and Specialty Retail Retail

Score Summary

An independent gift and antiques shop in downtown Murphy, North Carolina, open since 2014 (originally in Blairsville, Georgia) in a 125-year-old former grocery building. It has no ESG report, DEI program, HRC rating or PAC, and no federal political activity turns up in FEC records. The absence reflects the size of the business, not a political stance, and we make no claim about the owners' personal views.

Full Review

What They Do

Black & White Market is a retail shop at 40 Valley River Avenue in downtown Murphy, North Carolina, selling what it calls "one-of-a-kind pieces, handmade treasures, and quirky finds." The store opened in Blairsville, Georgia in 2014 and moved a few years later to its current home — a building that was originally John E Fain Groceries. The shop is plainly proud of the address: the 125-year-old brick building "still retains the charm and functionality of the original structure, complete with a working freight elevator." A customer line the shop features on its own page calls it "The nicest shop of its kind downtown." They offer in-store gift wrapping, ship via USPS with FedEx or UPS in some cases, and keep the hours of a small-town storefront — 10 to 5 on weekdays, 10 to 4 Saturday, closed Sunday. Ownership names and staff count are not stated on the site.

Why There's No Political Footprint Here

There is no ESG report here, no DEI program, no HRC Corporate Equality Index rating, and no political action committee. That is not a stand the owners took — it is what a business this size is. Corporate political activism is a function of scale: it requires an investor relations department, a compliance officer, and a government affairs budget. This is a storefront with a freight elevator and a gift-wrapping table.

What We Checked

We reviewed the shop's public website and searched federal campaign finance records, lobbying disclosures, and corporate advocacy databases. We found nothing tied to this business, and no registered FEC committee exists under its name. At this size that is the expected result.

The Bottom Line

Money spent here goes to a local owner in a small North Carolina mountain town and to whoever works the counter — not to a corporate political apparatus. We make no claim about the owners' personal politics; we don't know them, and it isn't our business. What we can tell you is that your money isn't funding anything.

Frequently Asked Questions

Is Black & White Market woke?

Based on our research, Black & White Market has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Black & White Market's woke score?

Black & White Market has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Black & White Market?

BuyWokeFree rates Black & White Market across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Black & White Market's overall woke score is 2/100.

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About

Black & White Market is a retail brand offering diverse products, including antiques, handmade treasures, and quirky finds. Located in downtown Murphy, NC, it emphasizes a unique shopping experience that blends history with modern charm.