Is Big Black Horse, Llc Woke?
2/100 — Not Woke
US
Score Summary
A two-person, owner-operated driving and draft horse tack shop in Montgomery, Minnesota, in business since 2001. No ESG reporting, DEI program, HRC rating, or corporate PAC exists at this scale, and we found no federal contributions, lobbying filings, or political advocacy tied to the business. Scored as politically neutral because there is nothing there to score.
Full Review
What They Do
Big Black Horse, LLC sells tack and gifts for driving horse enthusiasts from 34223 201 Ave in Montgomery, Minnesota. The owners describe themselves as "draft, mini and light horse owners" who "love hitching to all types of vehicles," and say the business grew directly out of that: "Our love of driving was the springboard for our business due to the lack of available tack for draft and driving. After doing a number of shows, we added mini and pony tack as well." They have been in business since 2001.
The catalog covers harness and driving tack sized from miniature horses up to draft, plus jewelry, clothing and gloves, home decor, books, and a custom embroidery line featuring "our four-legged friends (cats, dogs, horses, and many other animals) in country settings." The stated goal is "to have high quality and unique items." Phone hours are Monday through Friday 9 AM to 6 PM Central and weekends 10 AM to 3 PM, and visitors are asked to call for an appointment. Two people, Jeff and Ginny, are listed by name with their own direct phone numbers and email addresses — which tells you most of what you need to know about the size of the operation.
Why There's No Political Footprint Here
There is no ESG report here, no DEI program, no HRC Corporate Equality Index rating, and no corporate PAC. Nobody took a stand by declining to have them. This is what a business this size is. Corporate activism runs on investor relations departments, compliance officers and government affairs budgets. Big Black Horse runs on two people answering their own phones.
What We Checked
We reviewed the public website and searched public records and news coverage for federal campaign contributions, lobbying registrations, and corporate political advocacy tied to the business. We found none, which is the expected result for a rural tack shop.
The Bottom Line
Money spent here goes to two owners in Le Sueur County, Minnesota who have been outfitting driving horses since 2001, not to a corporate political apparatus. We make no claim about the owners' personal politics. We don't know them, and it isn't our business. What we can tell you is that your purchase isn't funding anything.
Frequently Asked Questions
Is Big Black Horse, Llc woke?
Based on our research, Big Black Horse, Llc has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Big Black Horse, Llc's woke score?
Big Black Horse, Llc has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Big Black Horse, Llc?
BuyWokeFree rates Big Black Horse, Llc across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Big Black Horse, Llc's overall woke score is 2/100.
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About
Big Black Horse, LLC is a retail brand that offers an extensive selection of tack for driving horse enthusiasts, from mini to draft. They provide unique items, including jewelry, clothing, and home decor, with custom embroidery featuring various animals in country settings.