Is BeYOUtiful Ink Woke?

Company Overview

BeYOUtiful Ink is a small, single-practitioner permanent cosmetics studio and training academy in Little Falls, Minnesota. Owned and operated by licensed technician Kelly Yetzer, it bills itself as Central Minnesota's premiere permanent cosmetic studio. This is not a traditional tattoo parlor — it specializes in cosmetic and corrective procedures performed by a skilled solo artist.

Services include microblading, nano and powder brows, lip blush, eyeliner and lash-line enhancement, lash lifts and tints, and medical tattooing — including 3D areola restoration for women recovering from mastectomy and camouflage work for scars and stretch marks. The studio also runs a multi-stage training academy for aspiring permanent-makeup artists. It is a genuine micro-business: one talented owner serving her local community and helping others build careers in her craft.

ESG & Sustainability

BeYOUtiful Ink has no formal Environmental, Social, and Governance (ESG) program or corporate sustainability reporting — and for a solo studio, none would be expected. Its only sustainability-adjacent practices are at the product level: it uses cruelty-free, certified-vegan pigments and vegan aftercare products.

These are practical product choices made for client safety and quality, not activist ESG initiatives or political signaling. There is no corporate ESG scoring and no diversion of resources toward political causes — just a careful practitioner choosing good products for her clients.

DEI Programs

No diversity, equity, and inclusion (DEI) policies, hiring quotas, or public corporate diversity statements were found for BeYOUtiful Ink. As a single-owner studio, it simply does not have — or need — that kind of HR apparatus. The business runs on the owner's skill, reputation, and care for her clients.

There is no ideological screening and no political agenda in how the studio operates, which is exactly what values-based consumers would expect and appreciate from a small, owner-run business.

LGBTQ+ Advocacy

BeYOUtiful Ink has no record of Pride sponsorships, LGBTQ+ activist marketing, or political campaigns. It is far too small to be rated on the Human Rights Campaign's Corporate Equality Index, which covers only large employers, and there is no indication it has ever pursued such involvement.

The studio's mission-adjacent work is compassionate and apolitical: restorative areola tattooing for breast cancer survivors and free or reduced-cost restorative clinics — healing work focused on helping people feel whole again, not on cultural activism.

Political Activity

No federal political contributions, partisan endorsements, or public political stances by the business or owner Kelly Yetzer could be found in the public record. There is no PAC, no lobbying, and no history of the studio using its platform to advance a political agenda.

For a local cosmetics studio, this is the ideal posture. Clients can book with confidence that their money supports a skilled craftsperson, not a political cause.

Consumer Impact

For values-conscious consumers who prefer apolitical, community-rooted small businesses, BeYOUtiful Ink is an excellent choice. It is a single-owner permanent cosmetics studio with no public footprint in corporate ESG, DEI, Pride activism, or partisan politics — just skilled, compassionate work, including restorative services for cancer survivors.

With a woke score of 2 out of 100, BeYOUtiful Ink earns a firmly "Not Woke" rating. It represents the local small business at its most admirable: focused on craft, on clients, and on genuinely helping people, with no political agenda attached. Values-based shoppers can support it with full confidence.