Is Beauty Of A Site Inc Woke?

2/100 — Not Woke

US

beautyofasite.com

Score Summary

Beauty Of A Site Inc is a small, independently owned gift, fashion, and beauty boutique in Delavan, Illinois, selling online and in-store with an all-women staff that hand-picks inventory. It has no ESG report, DEI program, HRC rating, or corporate PAC, the expected profile for a boutique this size. We found no federal political contributions, lobbying filings, or corporate advocacy tied to the business.

Full Review

What They Do

Beauty Of A Site is a boutique in Delavan, Illinois that sells both online and from a physical storefront. The business describes itself as "a small, independently owned online & local gift, fashion & beauty boutique operated in Delavan IL," and is direct about who does the buying: "Our staff is made up of all women who hand-pick each of the products we sell and are dedicated to providing high quality, up and coming, and exclusive products."

The catalog is broad for a small shop — women's apparel including tops, bottoms, dresses, outerwear, and a dedicated curvy range; shoes; jewelry, handbags, and hair accessories; face, lip, body, and fragrance beauty products; home decor, home fragrance, kitchen and gourmet goods; and gift categories covering pets, weddings, kids, toys, books, and seasonal items. The boutique frames its customer plainly, offering "affordable, curated, trending choices for everyday women who are too busy to search for the newest home, fashion & beauty products." Free shipping applies over $150. Founding date, owner names, and exact team size are not stated on the site.

Why There's No Political Footprint Here

There is no ESG report here, no DEI program, no Human Rights Campaign rating, and no political action committee. That is not a stand the boutique took, and we want to be precise about that. It is what a business this size is. Corporate political conduct is a function of scale — it requires investor relations, a compliance officer, a government affairs budget, and a communications team whose job is to publish positions. A small-town Illinois boutique has a sales floor and a shipping table.

What We Checked

We reviewed the boutique's public website and searched for federal political contributions, lobbying filings, and corporate advocacy tied to the business. We found none. At this size, that is the expected result.

The Bottom Line

Money spent here goes to a local owner and the women who work the shop and pick the inventory. We make no claim about the owners' personal politics — we don't know them, and it isn't our business. What we can tell you is that your purchase isn't funding anything.

Frequently Asked Questions

Is Beauty Of A Site Inc woke?

Based on our research, Beauty Of A Site Inc has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Beauty Of A Site Inc's woke score?

Beauty Of A Site Inc has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Beauty Of A Site Inc?

BuyWokeFree rates Beauty Of A Site Inc across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Beauty Of A Site Inc's overall woke score is 2/100.

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About

Beauty Of A Site Inc. is a retail brand that offers curated fashion, beauty, and home products with a personal touch. Based in Delavan, IL, it caters to busy women seeking affordable, trendy choices online and in its boutique.