Is Be Better Brand Woke?
2/100 — Not Woke
US
Frequently Asked Questions
Is Be Better Brand woke?
Based on our research, Be Better Brand has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Be Better Brand's woke score?
Be Better Brand has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Be Better Brand?
BuyWokeFree rates Be Better Brand across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Be Better Brand's overall woke score is 2/100.
Recent News
- IBM strikes $17M deal to end feds’ probe of DEI programs - ESG DiveESG Dive — April 14, 2026
- What is ESG investing and why are some Republicans criticizing it? - ABC News - Breaking News, Latest News and VideosABC News - Breaking News, Latest News and Videos — February 14, 2026
- Trump's war on 'woke': Both sides say the issue is further dividing the country - ABC News - Breaking News, Latest News and VideosABC News - Breaking News, Latest News and Videos — February 11, 2026
- One of DEI's Biggest Critics Pressures John Deere to Launch New Diversity Initiative - Law.comLaw.com — January 28, 2026
- Decrying DEI: Texas’ Paxton Brands 100+ State Laws as “Unconstitutional” - Minerva-ManifestMinerva-Manifest — January 23, 2026
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About
Be Better Brand is a fashion retail brand that empowers individuals to embrace continuous improvement in all facets of life. Founded by Jake Fine, it inspires action with apparel that embodies the ethos: 'Know Better. Do Better. Be Better.'