Is Assurant Woke?
100/100 — Extremely Woke
US
Score Summary
Assurant scores a perfect 100/100 on the BWF Woke Index. The insurance company has a perfect HRC CEI score, CEO Action pledge signatory, Pride@Assurant ERG, comprehensive sustainability reporting, and extensive DEI programs.
Full Review
Assurant, the global insurance and risk management company, has built one of the most comprehensive woke corporate infrastructures in the insurance industry. The company published a 2024 Sustainability Report with ambitious climate and social goals, including targets for a "Thriving Society," "Circular Economy," and "Stable Climate." Assurant reported a 13% decrease in Scope 1 and 2 greenhouse gas emissions in 2024, demonstrating its commitment to the ESG agenda.
The company's DEI commitment is driven from the very top. CEO Alan Colberg personally signed the CEO Action for Diversity & Inclusion pledge and leads an Executive Inclusion Council that holds the entire management committee accountable for diversity outcomes. Assurant appointed a Global Head of Diversity, Equity & Inclusion in 2021 and operates multiple Employee Resource Groups including Pride@Assurant, which serves as a forum for LGBTQ+ employees and allies.
Assurant has earned a perfect score of 100 on the HRC Corporate Equality Index for multiple consecutive years, earning the designation as one of the "Best Places to Work for LGBTQ Equality." The company celebrates Pride Month year-round and has made LGBTQ+ inclusion a central part of its corporate identity. Its PAC contributed nearly $100,000 in the 2021-2022 election cycle.
Conservative consumers should be aware that Assurant represents a textbook example of maximum woke corporate compliance, scoring perfect marks across all six BWF dimensions. From CEO-level diversity pledges to comprehensive ESG reporting and aggressive LGBTQ+ advocacy, Assurant has fully committed to the progressive corporate agenda.
Frequently Asked Questions
Is Assurant woke?
Based on our research, Assurant has a woke score of 100/100, rated Extremely Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Assurant's woke score?
Assurant has a woke score of 100 out of 100, categorized as Extremely Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
Are there woke-free alternatives to Assurant?
Yes, BuyWokeFree lists woke-free alternatives for Assurant. Visit the Assurant profile page to see similar brands with lower woke scores in categories like Financial Services, Investment.
How does BuyWokeFree rate Assurant?
BuyWokeFree rates Assurant across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Assurant's overall woke score is 100/100.
Recent News
- Assurant Introduces New Sustainability Vision in 2024 Sustainability ReportBusiness Wire — July 10, 2024
- Assurant Again Earns Top Score in Human Rights Campaign Corporate Equality IndexAssurant — November 30, 2023
- Assurant Launches Pride@Assurant Employee Resource GroupAssurant — May 31, 2022
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Evidence & Sources
About
Assurant is a global financial service company providing lifestyle and housing solutions and offers protection plans and services for mobile devices, appliances, vehicles, and more. With innovation and customer-centricity, they aim to safeguard what matters most to individuals and families worldwide.