Ameriprise
100/100 — Extremely Woke
US
Score Summary
Ameriprise scores maximum on all six woke dimensions: ESG reporting, DEI programs, PRIDE sponsorships, perfect HRC CEI score for 12+ years, political contributions, and CEO Action pledge signatory.
Full Review
Ameriprise Financial has established itself as one of the most aggressively woke financial services companies in America. The Minneapolis-based firm publishes comprehensive ESG reports, maintains a proprietary ESG rating system to push sustainability-focused investments on clients, and operates an extensive Diversity, Equity & Inclusion infrastructure — though notably, recent annual reports have begun softening explicit DEI language in response to the shifting political climate.
The company's LGBTQ+ activism is particularly extensive. Ameriprise runs a PRIDE employee resource network, has won the Lavender Community Pride Award, and regularly marches in Pride parades. Most significantly, Ameriprise has achieved a perfect 100% score on the Human Rights Campaign's Corporate Equality Index for over 12 consecutive years — one of the longest perfect streaks in the financial industry.
On the political front, Ameriprise's PAC contributed $821,528 in the 2024 election cycle with an additional $1.09 million in lobbying. The company is also a confirmed signatory of the CEO Action for Diversity & Inclusion pledge. Conservative consumers seeking financial services should be aware that Ameriprise is deeply embedded in the ESG-DEI corporate ecosystem and may prioritize ideological objectives alongside fiduciary responsibilities.
Frequently Asked Questions
Is Ameriprise woke?
Based on our research, Ameriprise has a woke score of 100/100, rated as Extremely Woke. Ameriprise scores maximum on all six woke dimensions: ESG reporting, DEI programs, PRIDE sponsorships, perfect HRC CEI score for 12+ years, political contributions, and CEO Action pledge signatory.
What is Ameriprise's woke score?
Ameriprise has a woke score of 100 out of 100, categorized as Extremely Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
Are there woke-free alternatives to Ameriprise?
Yes, BuyWokeFree lists woke-free alternatives for Ameriprise. Visit the Ameriprise profile page to see similar brands with lower woke scores in categories like Financial Services, Wealth Management and Private Banking.
How does BuyWokeFree rate Ameriprise?
BuyWokeFree rates Ameriprise across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Ameriprise's overall woke score is 100/100.
Recent News
- Ameriprise Financial Named Best Place to Work for LGBTQ Equality for 12th Consecutive YearAmeriprise IR
- LPL, Ameriprise, Raymond James Back Away From DEI in Annual ReportsGlassdoor/Industry News
- Minnesota CEOs Call for De-escalation Amid ICE ControversyLinkedIn/News
- LPL, Ameriprise, Raymond James Back Away From DEI in Annual Reports - advisorhub.comadvisorhub.com — February 25, 2025
- New anti-woke ETF takes aim at Starbucks - InvestmentNewsInvestmentNews — December 5, 2024
Woke-Free Alternatives
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- Accent Financial Services 75% match
- Genesis Gold Group 95% match
- Old Glory Bank 82% match
- Citizens Bank Of Morgantown 72% match
- Compass Advisors Llc 92% match
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Evidence & Sources
About
Ameriprise Financial, a leading financial services provider, offers comprehensive solutions for retirement, investments, insurance, and more. They help individuals achieve their financial goals and secure their futures by focusing on personalised advice and client-centred relationships.