Is Alpha Raptor Industries Woke?

Company Overview

Alpha Raptor Industries is a niche educational brand founded in 2018 by Valerie Masai-Aspaas — known in the grappling community as "Valociraptor" — a lifelong martial artist and professional educator. Operating as Alpha Raptor LLC, the company creates products designed to help students learn and enjoy Brazilian Jiu-Jitsu (BJJ) both on and off the mat. It is a small, passion-driven business that fills a genuine gap: making the techniques and concepts of a complex martial art approachable and fun.

The product catalog blends education with charm:

• "Budo Buddies" martial-arts plushies
• Books, coloring books, and notebooks
• Instructional art prints, such as the "BJJ Hierarchy of Positions"
• Stickers and other accessories

Sold through a Shopify storefront, Alpha Raptor's products appeal to BJJ practitioners, instructors, and parents introducing their kids to the sport. The brand's entire mission is educational — helping people understand and love Brazilian Jiu-Jitsu — which makes it a wholesome, apolitical option in a retail landscape where even hobby brands sometimes feel compelled to take political sides.

ESG & Sustainability

Alpha Raptor Industries is a privately owned small business and publishes no Environmental, Social, and Governance (ESG) report, carbon disclosures, or activist sustainability pledges. There is no corporate ESG framework attached to a plushie or a book.

For values-based shoppers, that focus is reassuring. ESG programs at large companies frequently serve as a vehicle for political agendas unrelated to the product itself. Alpha Raptor keeps its energy where it belongs — on creating quality educational products for the martial-arts community — rather than on the corporate-activism checklist.

DEI Programs

There is no public record of Alpha Raptor Industries operating a formal Diversity, Equity, and Inclusion (DEI) program, hiring quotas, or mandatory training initiatives. As a small, founder-led business, its mission is centered on teaching a skill that anyone, regardless of background, can pursue through dedication and practice.

That merit-and-effort ethos is, in fact, the very heart of martial arts — progress is earned on the mat through hard work, not handed out. Alpha Raptor reflects that spirit, focusing on education and craftsmanship rather than the demographic box-checking common at larger corporations.

LGBTQ+ Advocacy & HRC Rating

Alpha Raptor Industries has no documented history of Pride-month marketing campaigns, LGBTQ+ activist sponsorships, or politically themed product lines. The company does not appear on the Human Rights Campaign's Corporate Equality Index (CEI), which is expected — the HRC index tracks large publicly traded corporations, not small educational hobby brands.

The result is a brand free of culture-war signaling in either direction. Customers can buy a Budo Buddies plushie or a BJJ art print without underwriting a political campaign. The focus stays entirely on the joy of learning the sport.

Political Activity

No political action committee (PAC) contributions, lobbying expenditures, or partisan corporate endorsements are associated with Alpha Raptor Industries. The brand is genuinely apolitical, centered on Brazilian Jiu-Jitsu education rather than any social or political cause.

For shoppers who simply want a fun, well-made product without a side of activism, that neutrality is exactly what they are looking for — and it is why Alpha Raptor earns a clean, low woke score.

What This Means for Values-Based Shoppers

Alpha Raptor Industries is an easy brand for values-based shoppers to support. It is a small, founder-driven American business focused on a wholesome mission: making Brazilian Jiu-Jitsu approachable and enjoyable for students of all ages. There are no ESG entanglements, no DEI bureaucracy, no Pride-month campaigns, and no political donations attached to a purchase.

With a woke score of 3 out of 100, Alpha Raptor sits firmly in the "not woke" category. Whether you are a grappler, a coach, or a parent looking for a fun way to introduce your child to martial arts, Alpha Raptor offers thoughtful, educational products without any political baggage. Supporting a passionate small business like this one is a great way to keep your spending aligned with your values while encouraging the next generation on the mat.