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AIG

AIG, founded in 1919, is a global insurance company providing a wide range of property, casualty, and life insurance products and services. Committed to innovation and risk management, AIG serves customers in over 80 countries and jurisdictions worldwide.

SOCIALS

Updated 7 months ago

How woke is AIG?

Introduction

American International Group (AIG) is one of the biggest names in the insurance world. This massive corporation is also making waves by backing social justice causes.

In this review, I’ll explain how AIG stacks up regarding financial support for woke causes, hiring practices, mandatory training, and more. By the end, you’ll have a clearer picture of just how much AIG is leaning into a woke culture and whether that aligns with your values.

Financial Contributions to Progressive Causes

Let’s start by following the money. The company highlights its commitment to global citizenship, donating to organizations that promote causes like climate change activism and racial justice. AIG emphasizes its blend of environmental activism with racial equity programs​.

AIG’s financial contributions aren’t just about going green but are also deeply tied to social justice. AIG’s corporate philanthropy program emphasizes support for social justice and environmental sustainability, merging efforts to combat climate change with racial equity initiatives​.

Prioritization of DEI Policies

The company takes pride in its Employee Resource Groups (ERGs), organized based on identity categories like race, gender, and sexual orientation​​. These groups play a major role in AIG’s hiring practices, prioritizing identity over qualifications.

And they’re being recognized for it, too. AIG is listed as one of DiversityInc’s Top 50 Companies for Diversity, boasting its commitment to diversity hiring and fostering diversity within its workforce.

Mandatory Training Sessions

Employees must attend mandatory unconscious bias and critical race theory (CRT) training sessions. These programs are designed to “educate” employees on systemic inequities, but for many, they can feel more like lectures on woke ideologies​.

Support for LGBTQ+ Initiatives

AIG promotes LGBTQ+ internally and externally. One of their most prominent initiatives is the AIG Pride & Allies ERG, which advances LGBTQ+ inclusivity in the workplace. Additionally, AIG publicly sponsors events to promote LGBTQ+ rights, positioning itself as a leader​.

For LGBTQ+ travelers, AIG’s subsidiary Travel Guard even provides resources on LGBTQ+ travel safety​, further embedding their commitment into their business model. 

Marketing and Branding

The company’s advertisements frequently emphasize corporate responsibility, focusing heavily on diversity and climate change. Its marketing campaigns often merge business success with progressive goals, blending insurance products with social activism​.

Conclusion

corporate ethos is one of woke activism. AIG might be the perfect fit for those who align with these values. But for conservative consumers who value traditional American principles, merit-based hiring, and personal responsibility, AIG might just be too woke to support.

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Does AIG have woke marketing?

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As part of Pride Month, travel insurance and assistance provider AIG Travel has announced the launch of a new education initiative to promote safe travel for members of the LGBTQ community.

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