Is 3M Woke?
100/100 — Extremely Woke
US
Score Summary
3M scores 100/100 on all six BWF dimensions. Despite quietly removing DEI webpages in 2025, the company maintains its underlying diversity programs, Pride sponsorships at 90+ locations, perfect HRC CEI scores, and extensive ESG reporting.
Full Review
3M, the Minnesota-based industrial conglomerate, has been a stalwart player in the corporate woke movement for years. The company invested $50 million in racial equity initiatives in 2020, maintained a Global Diversity Index to track diverse representation in management, and set ambitious goals to double diverse management representation by 2030. 3M's Pride Employee Resource Network celebrated its 30th anniversary, with Pride flags flying at more than 90 locations worldwide, and the company has been a proud sponsor of the Twin Cities Pride festival.
3M earned perfect 100% scores on the HRC Corporate Equality Index for multiple consecutive years and signed onto the HRC's Business Coalition for the Equality Act, supporting federal LGBTQ+ legislation. The company also made a public commitment to the UN LGBTI Standards of Conduct for Business. 3M's CEO signed the CEO Action for Diversity & Inclusion pledge, and the company spent $684,810 in PAC contributions and $1.72 million on lobbying in 2024.
In February 2025, under pressure from Trump administration executive orders targeting DEI in federal contractors, 3M quietly removed its DEI webpages and took down years of published DEI reports. However, the company told Twin Cities Pride that it was only changing language, not substance. 3M CEO Bill Brown alluded to being "bound" by the executive orders to dissolve DEI programs, but the company maintains pay equity commitments and its ESG reporting framework. Conservative consumers should note that while 3M has changed the optics, the underlying woke infrastructure remains largely intact.
Frequently Asked Questions
Is 3M woke?
Based on our research, 3M has a woke score of 100/100, rated Extremely Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is 3M's woke score?
3M has a woke score of 100 out of 100, categorized as Extremely Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
Are there woke-free alternatives to 3M?
Yes, BuyWokeFree lists woke-free alternatives for 3M. Visit the 3M profile page to see similar brands with lower woke scores in categories like Conglomerate.
How does BuyWokeFree rate 3M?
BuyWokeFree rates 3M across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. 3M's overall woke score is 100/100.
Recent News
- Slew of Minnesota Companies Beyond Target Go Mute on DEIStar Tribune
- 3M Raises Pride Flag at 90+ Locations for Pride ERN 30th Anniversary3M Newsroom
- 3M and CenterPoint Quietly Remove DEI From Their WebsitesMinnPost
- 3M Sponsor of 2024 Twin Cities Pride FestivalFacebook/3M
- Winners of the 2025 PRWeek Purpose Awards - PRWeekPRWeek — May 21, 2025
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Evidence & Sources
About
3M, a global science company, operates in Saudi Arabia, providing innovative solutions across various sectors like healthcare, transportation, and manufacturing. With a commitment to sustainability and community impact, they aim to improve lives through their diverse range of products and technologies.