Image source: Fox Business
This has been a landmark week in the fight against corporate wokeness. Nike is under federal investigation. Fortune 500 DEI participation has collapsed. Courts are backing the Trump administration's DEI ban. The momentum is on our side — and your purchasing decisions are a big reason why.
Here are five concrete actions you can take this week to keep the pressure on:
1. Switch to Woke-Free Alternatives
Every dollar you spend is a vote. If you're still buying from companies with high woke scores, this is the week to make the switch. Browse our directory of woke-free brands to find alternatives in every category — from coffee and clothing to electronics and banking.
2. Check Before You Buy
Before making any purchase, take 30 seconds to search our brand directory. With over 2,400 brands rated, chances are we've already evaluated the company you're considering. Knowledge is power, and knowing where a brand stands helps you make informed choices.
3. Share the News
This week's developments — the Nike investigation, the DEI collapse, the court rulings — are stories that don't always get coverage in mainstream media. Share articles like these with friends and family who care about where their money goes.
4. Support Faith-Based and Conservative Investing
If you invest, consider firms like Inspire Investing that are actively using shareholder proposals to fight corporate wokeness. Your investment dollars can work double duty: growing your wealth while pushing companies toward neutrality.
5. Get Your Business Listed
If you own a business that stays out of politics and focuses on serving all customers, get listed on BuyWokeFree. Our growing community of conscious consumers is actively looking for alternatives, and your business could be exactly what they need.
The Bigger Picture
The 65% collapse in Fortune 500 DEI participation didn't happen because of government action alone — it happened because millions of Americans like you decided enough was enough. Every boycott matters. Every alternative brand chosen matters. Every share on social media matters.
Keep the pressure on. We're winning.
Sources: Fox Business, Fox Business, Washington Examiner