Woke Pulse logged 999.4K posts in the last seven days. DEI Watch logged 533.9K. Boycott Tracker logged 242K. The slogan bucket, Go Woke Go Broke, logged 15.7K. Loud week. Quiet on actual numbers. Three companies already scored on this site sat inside that noise: Nike, Starbucks, and Popeyes. The captions moved. The scores did not.
437.2K views, and still no dollar figure
Start with the shoes, because that is where the views were. On October 2, a post said Nike lost "this much" value over five years under woke managers, and that a company's job is not social commentary. The amount was not in the text. If it was sitting in a chart image, it did not make the capture, and a capture is what you are allowed to quote. The post drew 147 replies, 40 reposts, 1,294 likes, and 437.2K views.
A day earlier, an English post was plainer. Nike is down after more disappointing results. The woke strategy has turned off customers. That one drew 201 replies, 277 reposts, 5,609 likes, and 243.2K views. Same hole in the sentence. No stock price. No revenue. No percent. Yesterday's capture of that same October 1 post was smaller: 163.2K views and 4,211 likes. The views climbed. The missing number did not appear.
Do not fill the hole. There is no dollar loss in either text. Do not drag back an unverified "-80% in five years" line from an older brief. It was not on today's first screen. If a later post puts a dollar or a percent on the drop, that is the day to quote it. Today is not that day.
The file is not waiting on the caption. Nike is published at 75 out of 100, extremely woke. The summary on the brand page cites ESG reporting, a formal DEI program, Pride product through the Be True collection and a No Pride No Sport campaign, PAC money that leans Democratic, and a CEO Action pledge. It did not collect the perfect HRC Corporate Equality Index points. The CEI on file is 50, not 100. A strategy can take the blame in a tweet and leave every one of those lines sitting where they were. The slogan did not get a vote. Nobody opened the score and changed it.
Disappointing results have more than one parent. China, product, inventory, a tired franchise. A post that names the woke strategy and stops has named a theory. It has not produced the ledger. If you are comparing shoes, the Non-Woke Footwear and Apparel Brands page is the scored aisle. The viral posts are not.
Philadelphia voted. Starbucks was already a 100.
The coffee story is the one people will argue about at a counter, and it is smaller than the Nike posts. On October 2, Philadelphia City Council passed a resolution calling for a Starbucks boycott. 6abc reported it. Forbes reported it. Both posts showed 48.6K views. Forbes' line was that the council backed a union boycott of Starbucks. A third post called Philadelphia the first U.S. city to officially back the Starbucks Workers United boycott: 13 replies, 25 reposts, 257 likes, 16.4K views. Same view count on both news cards. The story clustered. It did not blow up.
Starbucks is published at 100 out of 100, extremely woke. Perfect before the gavel. A resolution cannot add a point to a scale with no room left, and it does not subtract one because a city council weighed in on a union fight. The published summary cites a long run of perfect HRC scores, LGBTQ advocacy, and left-leaning political contributions. That is the file. A city vote about a boycott is a headline about a boycott. It is not a new filing, and it is not proof the cup changed this week.
Ignore the store-count bait. A post the same day claimed Starbucks is shutting down more than 250 stores. It showed 0 replies, 0 reposts, 0 likes, and 0 views. Do not quote 250. Boycott Tracker at 242K posts is how many people typed about boycotts. It is not a tally of locked doors. If you want a scored coffee comparison instead of a resolution, start at Non-Woke Retail Coffee Chains and Cafes.
Popeyes at 111.6K views is still a 20
A claim with a punchline beat the straight news. On September 28, a post said Kansas City callers want a nationwide Popeyes boycott, alleging one neighborhood location will not hire Black people. It drew 614 replies, 400 reposts, 3,185 likes, and 111.6K views. More eyes than either Philadelphia card. Still an allegation. No store-level source in the capture. No ruling. No damages figure. Quote the view count. Do not quote the hiring line as a fact this site has checked.
Popeyes is published at 20 out of 100, mildly woke. A hot post does not promote a 20 to a 100. The file puts nearly all of the DEI, ESG, and LGBTQ exposure on the parent, Restaurant Brands International, and notes that Popeyes has not run a Pride campaign of its own. People mix this brand up with a sibling. The Pride Whopper and the HRC donation drives sit with Burger King, not here. Parent-company paperwork is not a drive-thru receipt, and a caller campaign is not a finding.
The scored fast-food set lives at Non-Woke Fast Food Chain Brands. Ask for the store before you repeat the hiring claim. Right, wrong, or still unchecked, the published score stays 20 until the file changes.
The honest shoe swap is a ladder, not a zero
Someone will ask what to wear instead of Nike. This pull did not return a published 0 in that set, so do not invent one. New Balance is 20, mildly woke. The page describes a Boston company known for Made-in-USA factories, owned by a major Republican donor who gave $500,000 to the GOP Senate Leadership Fund in October 2024, with no Pride campaign and no perfect HRC score. Modest ESG reporting and an Empowering People platform are what keep it off zero. Skechers is 35. ASICS is 45. Brooks is 45. Lower is lower. It is not a medal, and it is not a personality.
What you can say out loud
Screenshot posts still take the views. Brand news cards do not. Philadelphia proved the second half: same story, two outlets, both stuck at 48.6K. A bare go-woke-go-broke line with no brand and no number is dead this week. One slogan post showed 2,171 views. The posts that traveled named a company and then stopped short of a figure. That gap is why a score file exists.
You can say Nike is 75. You can say Starbucks is 100. You can say Popeyes is 20, and that 111.6K views did not turn an allegation into a ruling. You cannot say how many dollars the strategy cost, because neither Nike text contained a dollar. You cannot say Philadelphia closed cafes, because a resolution is not a padlock, and the 250-store line had zero views. Woke Pulse at 999.4K posts means the topic is loud. It does not mean a score moved.