The chart is the brand post. The percentage is not a receipt.
The latest radar capture did not hand over a new Nike filing. It handed over a card. @CapitanBitcoin, Oct. 2: 340 replies, 2,930 reposts, 13.2K likes, 505.5K views. The post says Nike lost 80% of its market value in five years after a woke bet, and it quotes CEO Elliott Hill as tired of talking about fixing the business. A named brand plus a shocking percentage. That pairing is why the card sits on top. It is also why the percentage does not get to leave the card.
Eighty percent is the post's claim. We did not open a 10-K this morning and find that line, and we are not going to print it as a BuyWokeFree receipt. Hill's line stays in the same box: it is what the post says he said. If you want a number we will repeat, open the file. Nike scores 75. The label is extremely woke. The page is published.
What 75 actually counts
That 75 is not a stock chart with the axis rubbed off. The published record hits ESG reporting, formal DEI programs, Pride sponsorship through the Be True collection and the No Pride No Sport campaign, heavy Democratic PAC giving, and the CEO Action for Diversity pledge. The HRC Corporate Equality Index is the dimension that did not add points. Read it as a company-decision file. It is not a verdict on the person who bought the shoes.
Sneaker shoppers should start on the Non-Woke Footwear and Apparel Brands page, then read the Nike profile before a repost does the arithmetic. A chart can look ugly and still be the wrong number. We did not re-check a shoe swap this morning, so this post will not invent one. Until a filing is actually opened, the score we stand on is 75. The slogan does not get a vote.
Copy the brand, not the biggest integer
Boycott Tracker logged 229.6K posts over seven days. Go Woke Go Broke, the query that sounds like it should be the whole internet, logged 19.5K. Woke Pulse hit 1 million and mostly named no company at all. DEI Watch hit 534K, and a fat share of that tab is the word "dei" showing up in Italian and Tamil, not a diversity office. The biggest count on a leaderboard is often a language accident. The usable cards are the ones that name a store you can actually walk into.
The Nike card is the format that is winning right now. Household name. Percentage. A pile of reposts. 2,930 reposts and 13.2K likes on 505.5K views is real attention. It is not an audit. Attention is what you get when the number is simple enough to screenshot. An audit is what you get when someone opens the filing. This site only does the second job.
Starbucks has the views. It does not have the likes.
Starbucks is the useful contrast, and it misses in a different direction. A Forbes post from Oct. 2 says Philadelphia's city council backs a union boycott of the chain. The count is 6 replies, 6 reposts, 29 likes, 58.5K views. People opened it. Almost nobody stamped it. That is a city-news card, not a pile-on. The Forbes text does not call Philadelphia the first U.S. city to do this. We are not adding that sentence for them.
A second Starbucks post, from Oct. 4, sits at 40 replies, 103 reposts, 480 likes, and 31.8K views. It recites Race Together from 2015 and a 10,000-refugee pledge from 2017. Those figures live inside that post. They are not a 2026 filing we just pulled, and they are not required to explain the score. Starbucks scores 100, extremely woke, published. The file credits years of HRC recognition, LGBTQ+ advocacy, DEI programs, and left-leaning political money. Board-rule headlines have shifted since the rollback wave. The published score has not come off 100. A council resolution does not move it either.
Coffee shoppers can check Non-Woke Retail Coffee Chains and Cafes and the broader Non-Woke Food and Beverage Brands list, then read the Starbucks profile, before they treat 58.5K views and 29 likes as a new case. Curiosity is not a verdict. Views without likes are a tell. The chain got looked at. It did not get cheered.
Kroger has the likes. Target's ask is still cold.
A firing-then-boycott ask can collect stamps that a city-council card never will. Kroger is the proof on this screen: 88 replies, 1,612 reposts, 3,867 likes, 53.3K views, on a post about a firing and then a boycott ask. The score on that chain is 56, woke, published. We are not relitigating the people in that post. The company decision is the point, and the likes do not upgrade an allegation into a settled case. They tell you the format works. They do not rewrite the file.
Target is the cold control. A Sept. 29 post asking who is still boycotting the chain drew 27 replies, 33 reposts, 109 likes, and 1,883 views. That is a leftover question, not this week's story. Target still scores 71, extremely woke, published, on the diversity-forward advertising and corporate record in the file. Cold traffic does not lower a score. It also does not earn a victory lap. Watch the ask. Do not build a shopping decision on 1,883 views.
Grocery and general-merchandise shoppers can put those two next to the category lists: Non-Woke Retail Brands and Non-Woke General Merchandise Brands. Kroger at 56 and Target at 71 are not the same call. Neither one is answered by a view count.
What to do with the chart
Four cards, four jobs. Nike brought the volume: 505.5K views, 13.2K likes, 2,930 reposts, and an 80% claim that stays attributed to the post. Starbucks brought views without likes: 58.5K views and 29 likes, on a union-boycott resolution that is not a first-city claim. Kroger brought the likes: 3,867 of them on 53.3K views, which is heat, not a closed case. Target brought a boycott question almost nobody answered.
The scores that survive that table are 75, 100, 56, and 71. If a post needs an 80% to make you angry, ask who measured it. If a city-council card has 58.5K views and 29 likes, you are looking at curiosity, not a stampede. If a boycott ask cannot clear 2,000 views, it is not the reason to switch stores this week. The reason to switch, or not, is the file.
Nike's timeline brought a chart. The file says 75. We will look at that 80% again when a filing is actually opened. Until then, the number worth repeating is the one on the Nike profile, and it has not moved.