Boycott Tracker shows 229.6K posts over seven days. Most of that pile will not change a cart. Two cards on today's first screen might, and they do not look alike. A September 30 post about Kroger pairs a firing with a boycott ask and sits at 88 replies, 1,612 reposts, 3,867 likes, and 53.3K views. A Forbes card from October 2, on a Philadelphia council vote backing a Starbucks union boycott, sits at 6 replies, 6 reposts, 29 likes, and 58.5K views. Same tab. Opposite shape. Likes are not a woke score. Views are not one either.
The card that got the likes
Kroger is published at 56, labeled woke. That is the number you can open and cite without borrowing a stranger's screenshot. The September 30 post, from @VernonForGA, is the number moving on X. It describes a firing, then asks people to boycott. We are not retrying the people in that post, and we are not treating a repost as an HR finding. A firing can be a bad call, a necessary call, or a fight the rest of us were not in the room for. The post does not hand over a docket. What it hands over is heat. 3,867 likes on 53.3K views is a real ratio. People did not just scroll past. They stamped it.
That ratio still does not edit the file. The published summary is a different document from the September 30 post. The score page cites a diversity shelf that stocks minority and LGBTQ+ suppliers, a $180,000 settlement over LGBTQ+ aprons, and a program it names Fresh Forward DE&I. Those lines are the rationale already on the page. They are not a claim we re-opened against a 2026 court record tonight. Read them as what the file says. Do not turn them into a fresh loss in court this week. The boycott ask and the score are two stacks of paper. Only one has a published number you can quote without a hedge: 56, woke.
If the question is whether to keep shopping there, start with that 56. A woke label at 56 is not a 100. It is also not a clean pass. The criteria that built the score did not move because a post collected likes. A viral ask is a reason to look at the page. It is not a reason to invent a new total in the replies.
The card that got the views
Starbucks is the other shape. The Forbes item says the Philadelphia council backs a union boycott. Engagement on that card is 6 replies, 6 reposts, 29 likes, and 58.5K views. That is a views-without-likes card. A lot of people saw a city-news headline. Almost none of them hit the heart. Do not upgrade a council vote into a national turn. Do not call Philadelphia the first U.S. city to do this. Today's card text does not say that. We are also not rerunning the question of what the resolution added.
The published file still scores Starbucks at 100, extremely woke. That is the number we will stand on. 58.5K views with 29 likes is a scroll, not a collapse, and not a pardon. The 100 was already on the page before this council card.
A second Starbucks card on the same capture, not the Forbes one, runs at 40 replies, 103 reposts, 480 likes, and 31.8K views. The text in that post points at Race Together in 2015 and a pledge of 10,000 refugees in 2017. Those figures belong to the post. They are not a fresh audit. Attribute them, then go back to the score.
If the cup is the part you can switch, the same cafe category already has published lows. Based Mode Coffee is published at 3, not woke. Promised Grounds is published at 4, not woke. They are not a national drive-through clone. They are scored alternatives on the Non-Woke Retail Coffee Brands page, which is more than a boycott screenshot gives you.
The asks that are not the story
Target is still on the tab, and it is cold. A September 29 post asking who is still boycotting sits at 27 replies, 33 reposts, 109 likes, and 1,883 views. The published score is 71, extremely woke. Watch it. Do not build a thread on 1,883 views and call it a wave.
The volume king today is not a grocery card. A Nike post from October 2, from @CapitanBitcoin, sits at 340 replies, 2,930 reposts, 13.2K likes, and 505.5K views. It claims Nike lost 80 percent of market value in five years, and it quotes CEO Elliott Hill. That 80 percent is the post's claim. It was not opened against a filing in this run. Do not quote it as fact. Nike's published score is 75, extremely woke. A named brand plus a shocking percentage is how this tab gets its biggest integers, and the easiest number to misquote. The chart can trend. The file does not have to blink. No shoe swap is attached to that chart.
Two other names on the boycott screen are not in the published file. A Driscoll's shelf ask sits at 26.8K views, with a class-action allegation inside the post. A Liberty Tabletop card sits at 11K views. No score goes on those names here. If a name is not in the file, the honest sentence is that we do not have a number.
What the likes are measuring
Boycott Tracker at 229.6K posts in seven days is a loud room. Go Woke Go Broke is a thin query next to it, at 19.5K posts in the same window. Raw woke and DEI leaderboards are polluted by language hits that are not corporate programs. Copy the brand, not the biggest integer on the tab.
The split on this capture is simple. A firing-then-boycott ask can collect likes. Kroger did, at 3,867 likes on 53.3K views. A city-news boycott card can collect views and almost no likes. Starbucks did, at 58.5K views and 29 likes. A household name plus an unaudited percentage can collect both. Nike did, and the percentage stays in quotes. None of those patterns replaces the page.
Kroger sits with Target under Non-Woke General Merchandise Brands and Non-Woke Retail Brands. There is no clean woke-free national grocer in that map we will stamp tonight as the exit. Read the scores before a repost does the shopping. The coffee side is where a swap is already scored. The grocery side is not a slogan waiting for a survivor graphic.
The cart test
If you saw the Kroger card and forwarded 3,867 likes, you forwarded a mood. The file says 56, woke, published. If you treated 58.5K Starbucks views as a collapse, you treated a scroll as a verdict. The file says 100, extremely woke. If you saw 505.5K views on Nike and repeated 80 percent, you repeated a claim this run did not audit. Shop the score. Link the brand. Leave the people in the firing post alone. A boycott that cannot name a published number is just a louder aisle.