Insurance Is Mandatory. Funding Woke Corporations Is Not.
Car insurance, home insurance, health insurance — you can't opt out. But you can choose who gets your premium dollars. And right now, most of the biggest names in the insurance industry are actively using those dollars to fund DEI departments, progressive lobbying, and the same corporate activist agenda that's reshaping America whether you like it or not.
The good news: the insurance market is one of the most competitive in the country. Switching is easier than you think — and doing so hits these companies exactly where it hurts most.
The Worst Offenders: Insurance Companies to Avoid
The Hartford — Woke Score: 100/100 (Extremely Woke)
The Hartford earns a perfect 100 out of 100 on our woke scale — the worst possible rating. This Hartford, Connecticut-based insurer has gone all-in on DEI mandates, LGBTQ advocacy partnerships, and ESG (Environmental, Social, Governance) investing strategies that put progressive politics ahead of fiduciary duty to policyholders. If you hold a Hartford policy, you are directly subsidizing one of the most ideologically aggressive corporations in the industry.
Allstate — Woke Score: 72/100 (Extremely Woke)
You're in good hands — unless you're a conservative who doesn't want your premiums funding radical DEI programs. Allstate scores a 72/100 on our woke meter, landing it firmly in "extremely woke" territory. The company has made public commitments to racial equity targets, tied executive compensation to diversity metrics, and promoted progressive social causes through its charitable giving arm. Allstate wants you to believe it's protecting your family. It's also protecting a very particular political worldview.
Nationwide — Woke Score: 70/100 (Woke)
Nationwide may be "on your side," but whose side exactly? With a 70/100 woke score, Nationwide has embedded DEI throughout its corporate structure, from hiring to supplier diversity requirements. The company regularly scores high on the Human Rights Campaign's Corporate Equality Index — an index that has become a key tool for measuring corporate ideological compliance with the progressive agenda. That's not a badge of honor. That's a warning label.
Liberty Mutual — Woke Score: 69/100 (Woke)
Despite the patriotic-sounding name, Liberty Mutual is anything but. Its 69/100 woke score reflects deep institutional commitment to DEI programming, aggressive ESG investment strategies, and progressive workforce policies. The company's advertising may be folksy and appealing, but the corporate culture behind it is thoroughly ideologically captured.
Progressive — Woke Score: 60/100 (Woke)
Where do we even start with Progressive? The company's very name tells you everything. With a 60/100 woke score, Progressive has been a reliable funder of left-wing causes, a vocal supporter of LGBTQ activism, and an early adopter of the kind of corporate DEI theater that other companies are now quietly rolling back. And yet Progressive keeps collecting billions in premiums from Americans who may have no idea that "Flo" is the mascot of one of the most politically activist insurers in the country.
State Farm — Woke Score: 51/100 (Woke)
State Farm's 51/100 puts it right in the middle of the woke spectrum — and it earned that score honestly. The company made national headlines in 2023 when it was caught distributing LGBTQ gender ideology books to children through its charitable foundation. After massive public backlash, State Farm backed down — but the fact that it tried in the first place tells you everything about where the company's leadership stands ideologically.
Better Alternatives: Where to Take Your Business
USAA — The Gold Standard for Military Families
If you or a family member has served in the U.S. military, USAA should be your first call. Founded in 1922 by 25 Army officers, USAA exists to serve military members and their families — full stop. It is not a publicly traded company chasing ESG scores. It does not have a progressive donor network to please. It is focused, member-owned, and consistently rated among the highest for customer satisfaction in the industry. USAA's corporate culture reflects the values of the people it serves: honor, commitment, and excellence.
Local and Independent Insurance Agents — Your Most Powerful Option
Here's something the big insurers don't advertise: independent insurance agents can often get you the same or better coverage at the same or lower cost — while keeping your dollars in your community. Many independent agents on BuyWokeFree.com score in the 1–5 range on our woke scale. These are real people running real businesses who care about their clients, not their DEI compliance scores.
Look for independent agents in your area who represent a portfolio of carriers. They can shop the market for you and find the best rate without you having to directly fund the most ideologically aggressive insurers.
Erie Insurance — A Quieter, More Conservative Option
Based in Erie, Pennsylvania, Erie Insurance has largely stayed out of the culture war. While it operates in a competitive market that creates some pressure to comply with DEI trends, Erie has historically maintained a lower profile on progressive activism compared to the industry's worst offenders. For those in Erie's service area (primarily the eastern United States), it's worth getting a quote.
Farm Bureau Insurance — Community-Focused and Less Woke
If you live in a rural or agricultural community, Farm Bureau Insurance is worth serious consideration. These policies are available through state Farm Bureau organizations and are deeply rooted in the values of rural American communities. Farm Bureau Insurance has maintained a relatively apolitical stance compared to the woke corporate giants dominating the market.
How to Switch Insurance Without Losing Coverage
Switching insurance is easier than most people think. Here's a simple process:
- Don't cancel first. Always secure your new policy before canceling the old one to avoid a coverage gap.
- Compare apples to apples. Make sure the new policy has the same coverage limits and deductibles before you assume you're saving money.
- Check for cancellation fees. Most insurers allow cancellation mid-term with a pro-rated refund, but confirm before you switch.
- Bundle for savings. Combining home and auto with the same carrier usually yields significant discounts — apply this logic to your woke-free alternatives.
The Bottom Line: Your Premium Dollars Have Political Power
The insurance industry is enormous — Americans pay over $1 trillion in insurance premiums every year. When Progressive, Allstate, and The Hartford collect those premiums, a portion funds the DEI bureaucracies, political lobbying, and progressive activist networks that are reshaping corporate America.
You have to buy insurance. You don't have to buy it from companies that are actively working against your values. USAA, local independent agents, Farm Bureau, and Erie Insurance all offer competitive coverage without the ideological baggage.
Every dollar you move away from the woke insurance giants is a dollar they can't use to fund the agenda. Shop smart. Switch often. And stop letting your mandatory expenses become involuntary political donations.