Your bank is not neutral. Every institution where you keep your money, every credit card you swipe, every financial product you use — those companies have made choices about what they stand for. And for most of America's biggest banks, what they stand for is the complete progressive agenda.
JPMorgan Chase scored a perfect 100 on the BuyWokeFree woke scale. Wells Fargo: 100. Citigroup: 100. American Express: 100. These are not companies quietly writing a check to a cause — they are actively embedding left-wing ideology into their hiring practices, lending decisions, and public advocacy.
The good news: you have options. This guide breaks down why the big banks have earned their woke scores — and where conservatives should move their money instead.
Why Big Banks Went Woke
The transformation of American banking into a progressive advocacy machine didn't happen by accident. Starting around 2020, major financial institutions accelerated their DEI programs, adopted ESG (Environmental, Social, and Governance) investing frameworks, and began publicly aligning with left-wing political causes. They hired Chief Diversity Officers, issued statements about systemic racism, and committed to race-based hiring quotas.
Then came the next step: using financial power as a weapon. Banks began quietly de-banking conservative organizations, gun retailers, and political figures they deemed "problematic." JPMorgan Chase was sued for allegedly discriminating against customers based on religious and political beliefs. PayPal threatened to fine users $2,500 for spreading "misinformation." The financial system was being weaponized — and most Americans were funding it.
The Worst Offenders
JPMorgan Chase — Woke Score: 100
Jamie Dimon's bank is the gold standard of woke finance. JPMorgan has mandated extensive DEI programs across its workforce, committed billions to "racial equity," and faced accusations of ideological discrimination against customers. Despite recent pressure from conservative states to pull back on ESG, JPMorgan has doubled down. Woke Score: 100/100.
Wells Fargo — Woke Score: 100
Wells Fargo has spent years trying to rehabilitate its reputation after multiple fraud scandals — and its solution was apparently to go full woke. The bank has poured resources into DEI initiatives, LGBTQ advocacy, and ESG commitments. Their executives routinely appear at progressive conferences and openly back left-wing policy goals. Woke Score: 100/100.
Citigroup — Woke Score: 100
Citi has been especially aggressive in using its corporate power to push progressive politics. The company notably threatened to pull financing from certain states over legislative issues it disagreed with — a direct attempt to weaponize capital against conservative policymakers. Woke Score: 100/100.
American Express — Woke Score: 100
Amex made headlines when internal diversity training materials described by former employees included concepts like "white privilege" and systemic racism. The company has mandatory DEI training, aggressive hiring quotas, and openly funds left-wing causes. Every time you swipe your Amex card, a small cut goes to funding that agenda. Woke Score: 100/100.
Fifth Third Bank — Woke Score: 100
Fifth Third is among the most aggressively woke regional banks in the country, with a comprehensive DEI program, ESG lending criteria, and a long record of publicly advocating for progressive causes. Woke Score: 100/100.
MasterCard — Woke Score: 90
MasterCard has been involved in several controversies around deplatforming conservative businesses and individuals. They've also invested heavily in DEI programs and openly align with progressive advocacy groups. At 90/100, they're among the worst payment processors for conservatives.
Where to Move Your Money
Genesis Gold Group — Woke Score: 1
If you're concerned about the long-term direction of the dollar and the woke financial system, precious metals are worth considering. Genesis Gold Group earned a woke score of just 1 and helps conservative Americans move wealth into gold and silver — outside of the ESG-infected stock market and banking system. Check their full profile on BuyWokeFree.
Local Credit Unions
Credit unions are member-owned, not-for-profit financial cooperatives. They're not beholden to shareholders, ESG mandates, or Wall Street pressure campaigns. Most local credit unions have zero woke agenda — they're just here to serve their members. Moving your checking and savings to a local credit union is one of the most powerful votes you can cast with your wallet.
Old Glory Bank
Launched with backing from conservative figures, Old Glory Bank was specifically designed as an alternative to woke financial institutions. It's built on the premise that Americans shouldn't have their financial access threatened because of their beliefs. It's worth researching as a checking and savings alternative.
Barrett Financial Group — Woke Score: 1
For mortgage financing specifically, Barrett Financial Group earned a woke score of 1 — one of the cleanest financial services firms in the BuyWokeFree database. If you're buying a home and want to avoid routing your mortgage through a woke megabank, independent mortgage companies like Barrett are the way to go.
Cheqly — Woke Score: 1
Cheqly is a newer financial services platform designed to serve businesses and individuals looking for banking alternatives. At a woke score of 1, it's one of the cleanest options in the database. Worth checking out if you're looking for modern business banking without the woke baggage.
Practical Steps to Defund Woke Banking
You don't have to move everything at once. Here's a practical roadmap:
- Step 1: Open a checking account at your local credit union. Move your day-to-day spending there first.
- Step 2: Switch your credit card. Avoid Amex and MasterCard where possible. Research conservative-friendly alternatives.
- Step 3: When refinancing or buying a home, use an independent mortgage broker rather than a big bank.
- Step 4: Review your investment accounts. If your 401(k) or IRA is managed by a firm pushing ESG funds, explore alternatives.
- Step 5: Consider allocating a portion of savings to precious metals as a hedge against a financial system increasingly driven by political ideology.
The Bottom Line
The financial system is one of the most powerful levers woke corporations have over ordinary Americans. Banks can de-platform you, restrict your credit, and funnel your deposits into causes you oppose. The good news is that the free market is responding. Conservative-friendly banking alternatives are growing, credit unions remain largely apolitical, and Americans are waking up to the fact that money is not neutral.
Check the BuyWokeFree database before opening a new account or applying for a loan. The scores are there. The alternatives exist. Your money should work for you — not against your values.
All woke scores sourced from the BuyWokeFree brand database. Scores reflect publicly available corporate behavior, DEI commitments, ESG policies, political donations, and brand advocacy.